July 26, 2019
Renaissance Music Records
"You live and you learn." Though the phrase is well known and at times considered cliché, Cheek The Profit takes the message preached by his father to heart and implores it throughout his life and music. The New Jersey native blends his personal experiences and hustler mentality to give listeners an edgy guide on succeeding in their respective journeys. He has overcome depression, family incarceration, and financial struggles to become a college graduate, entrepreneur, and specifically, a lyricist. After aligning with hip hop record label Renaissance Music Records in 2018, "The Profit" has released the singles "Rebel La Familia" and "Rebel Matrimony", the first garnering over 10,000 organic streams on Spotify. Now, "The Profit" looks to earn his stripes with first full length project on the label, The Profit Strikes Back.