April 1, 2021
7Wallace
Overview - Actor, DJ and Rapper Idris Elba has collaborated with Wavy Boy Smith on this hip hop banger 'Light Work' that is featured in the soundtrack of the Netflix film 'Concrete Cowboy' launching on April 2nd with full Netflix marketing push. This highly anticipated urban cowboy tale to be streamed on Netflix on the 2nd April is another high-profile project headlined by Idris Elba and stars many notable actors including Caleb McLaughlin, Jharrel Jerome, Lorraine Toussaint, Byron Bowers and Method Man. Wavy Boy Smith is launching his first EP in 2021, with features from Wretch 32, Skrapz and more. Radio - A full radio campaign will accompany the release of this track in the UK & US. Idris has had extensive specialist radio support in the UK, Europe and America on recent tracks 'No More Looking Back' with Inner City, 'Ballie' with Kah-Lo, and 'Girl With The Bat' including spots on the playlist at Kiss Dance, and Capital Dance and numerous specialist plays from Danny Howard, Pete Tong and Rickie, Melvin and Charlie on BBC Radio 1 and heavy rotation on Kiss FM with plays from DJ SKT, Majestic, Charlie Powell, Justin Wilkes, DJ Pioneer, Andi Durrant and more. Social Media - This release will also include a paid social media campaign focussed on a piece of content made using clips from the movie, which will be posted by Idris and Wavy Boy Smith on release day.