April 29, 2011
Akwaaba Music
A new generation of Ghana artists is re-inventing Ghanaian pop music, and Ruff N Smooth are leading the pack. A year ago, Ruff N Smooth were still practically unknown on Accra s music circuit, however they were quick to make an impact with massive hits, most notably Swagger and Martha (Sex machine). Teaming up with some of Ghana s hottest next-generation producers, such as Richie (it s a hit, man), Kaywa or Kill Beats, Ruff N Smooth were quick to assemble an album that showcases a dramatic change in Ghanaian pop: a shift away from highlife melodies, and an overall aesthetic geared towards the Nigerian market. The duo sings mainly in pidgin English, making their music accessible outside of Ghana, and it s working: they are already playing regularly in Nigeria, but also Europe and the US. Yet, as is so often the case, their music has been almost invisible to non-Ghanaians. We hope you appreciate their modern, crossover take on GH music!