August 13, 2012
AssociatedMinds
Artist: Metabeats feat. Action Bronson Title: Hookers (Single) Label: AssociatedMinds <br><br> PRESS RELEASE: One of the UK's finest producers collaborates with one of the US's finest rappers. <br><br> To help whet the appetite for his highly anticipated second LP 'Caviar Crackle', one of the UK's leading producers, Metabeats, and New York's finest, Action Bronson, bring you the brand new single 'Hookers'. <br><br> If you want 100%% authentic hip-hop we got it right here; Metabeats hammers out a premium slice of hazy summer nights, fusing the best funk of traditional boom bap with today's sensibilities and Bronson drops it right with a style that sounds like he's spent a lifetime absorbing all the best of classical emcees. It rocks hard, get involved. <br><br> MARKETING: Featured on Vice Magazine's Hip-Hop Mix Website Adverts on own site & Broken Culture Magazine & AbovegroundMagazine Promoted via Facebook/Google ads (£200 spend) <br><br> PROMOTION: UK - Grindstone Promo - one of the leading UK specialist PR companies. (Previous clients include / Lloyd Banks [G-Unit] / Stones Throw / Guilty Simpson / Urban Nerds / Madlib / Mos Def / Foreign Beggars and a whole lot more) <br><br> US - Nora Ritchie - leading US specialist PR (Previous clients include Oddisee, Bilal, Paul White, Nostalgia 77, Brownswood etc and has strong relationships with all of the major hip-hop sites 2DopeBoyz, HHDX, Complex, NahRight, etc. as well as some of the more tastemaker/indie sites Fader, Pitchfork, etc.) AssociatedMinds 'in house' PR mailout. <br><br> RADIO: Radio 1 - 'Introducing' (National - UK) - ***Exclusive play*** Triple J - 'The Hip-Hop Show' - (National - Australia) Radio Wales - 'The Adam Walton' show. (National - Wales) Kiss - 'Hip-Hop Show' with MK & Shortee Blitz (London) Choice FM - DJ 279 Hip-Hop Show Kane FM - Hometime show & others Radio Cardiff - Chrome Kids <br><br> SOCIAL MEDIA: AssociatedMinds Mailing List: 6000 Facebook: 6000 Twitter: 1500 Youtube: Motion graphics video advert. <br><br> We expect once the dual PR campaigns for the track start in the UK and US to generate many more magazine reviews / radio plays / website features etc. An iTunes feature for this truly international track with two of the countries finest craftsmen could really help give it the extra attention such a track deserves. Fader magazine premiering track Thursday 9th August.