January 13, 2023
Joy Ride Records
Lova surfaced in September 2020 with his career debut EP Cool LOL. The rapper from Quebec arrived as a true alien and immediately had the people talking thanks to the uniqueness of his music and sound. Blending styles from a certain left-field pop with alternative rap, Lova has amassed an important number of fans in the space of a few months. The artist who was signed under Joy Ride Records was gradually discovered by the public of Quebec. In May 2021, LOVA released his second EP, the excellent Gluant Mais Hot. Thanks to this second body of work, LOVA has continued his journey and is today one of the most emerging artists who stands out the most in the new wave of alternative rappers. His third EP entitled EP3 released in December 2021 allowed LOVA to become even more known and to be named Revelation Radio-Canada Rap 2022. His single Cookie Pop entered commercial radio and helped him undertake a first real tour in Quebec. In the past few months, LOVA released VISA and Murcielago, the two first singles of a series of new songs that he will be dropping in the upcoming months and that announce his fourth EP, the last one before his first album. Today, he is back with a banger on every level with a collaboration from labelmate MikeZup.