" Force Inherente " (Inherent Strength) is a HipHop-Rap album that ventures into Pop, Electro and Caribbean sounds. It's colorful rhythms, meeting texts that are just as thoughtful, as they are accessible. It is a daring project that will captivate the public with its musical richness, its freshness and its lively character! Venturing into the discovery and conquest of himself, LeFLOFRANCO, through 12 titles wrapped in an eclectic musical universe, shares personal and passionate stories, challenges, adventures and affirmations of an itinerant consciousness, which is found to be intimately and deeply linked to music. Following the notion of that "any experience offers the path to advancement" that guided his last EP published in May 2017, LeFLOFRANCO now looks at the famous quote from Descartes "I think, so I am", by asking himself the following question: "If I am ... Then what am I exactly? " This is the reflection that inspires this first album for this Franco-Ontarian rapper. In this 2nd collaboration with Sonny Black and his team The HookCo. (YAO, Corneille, K-Maro, Dubmatique), LeFLOFRANCO assumes more than ever his plural identity and his multicolored music, which knows no boundaries. **** Bio: At first, it was just three letters "F.L.O." - Acronym for Fierte (Pride), Loyaute (Loyalty), Originalite (Originality.) Three words that define this Franco-Ontarian artist of Haitian descent, born in Paris, lived in Montreal and finally established since a very young age, in Ottawa. Coming from the urban scene of the nation's capital, FLO, now known as LeFLOFRANCO, started his music career at the tender age of 14. Over the years, he participated in many independent projects. Then, in 2005, alongside YAO, in the duo "RenESSENCE", a first official project entitled "2 faces d'une meme ame" (2 Faces of the same soul) was launched. It is in June 2012, that he reappears solo, by launching the EP: "Partir pour revenir" (Leaving to Return), the 1st of a trilogy towards which he ventures himself. In March 2014, he presents the maxi-disc "Batir pour etablir" (Building to Establish), the result of his experience and a meticulous artistic approach. The latter, well received by the French-Canadian music industry, earned him two nominations at the 8th edition of the Trille Or Awards Gala, notably in the BREAKTHROUGH ARTIST category. In 2015, he rejoined his 2005 partner by signing on the label Intello-Productions Inc. In May 2017, with matured lyricism and a panoramic vision, he launched his third opus : "Retranscrire" (Retranscribe); a collaboration with producer Sonny Black (Corneille, K-Maro). A mini-album that turned out to be quite successful in landing him several performances. As well, this particular pop-electro EP, filled with freshness and a catchy character earned him two nominations at the 2019 Trille Or Awards Gala, where he came out as the winner of the "Artistic Initiative" category thanks to at his concept-show nights "#HautesVibrations. "